plastic circular economy -
The Plastics Circle
Plastic isn't just useful – it’s essential in our modern lives.
But injured wildlife and oceans full of plastic are not signs of a healthy planet.
We envisage a world that reaps all the benefits of plastic, without suffering its harms.
So we've made it our mission to help businesses make good on their promises of sustainability - Enabling them to measure, manage and mitigate their plastic footprints;
Helping them recover plastic from the environment to transform and reuse; and
Assisting them with everything they need to create a thriving plastic Circular Economy in Asia.
One circle to another. The Plastics Circle.
BENEFITS FOR YOU
One late summer's afternoon, over a cool drink, Trish, Ben and Murray were in violent agreement that today's approach to circular economy is flawed. Reminiscent of flat earth thinking back in the 15th century, the concept of circularity was being driven by populist thinking about recycling - if we recycle there will be no problem!
Each had spent years leading businesses and projects across heavy industry to FMCG and retail - with sustainability embedded in every detail. Yet here they were, sitting in the warmth and enjoying the cool sea breeze, their knowledge stimulating ideas full of potential.
They hypothesised that the broken circular economy could be fixed if the three market failures were address - strengthen 2nd life markets to create demand for recovered content; build collection around 2nd life market needs; and design for 2nd life.
The conversation suddenly got serious - could we?
Welcome to The Plastics Circle - the home of innovation, entrepreneurship, collaboration and communication, and the perfect partner for plastic circular economy.