Plastic Circular Economy
The Plastics Circle
We all know that waste plastic does not belong in the environment. There are too many images of injured wildlife and oceans of plastic for us not to know that there is a problem. Because of this travesty, change must happen. For us this is the starting point - enabling today's businesses to understand, communicate and manage their plastic footprint and circularity. One circle to another. The Plastics Circle.
benefits for you
One late summer's afternoon, over a cool drink, Trish, Ben and Murray were in violent agreement that today's approach to circular economy is flawed. Reminiscent of flat earth thinking back in the 15th century, the concept of circularity was being driven by populist thinking about recycling - if we recycle there will be no problem!
Each had spent years leading businesses and projects across heavy industry to FMCG and retail - with sustainability embedded in every detail. Yet here they were, sitting in the warmth and enjoying the cool sea breeze, their knowledge stimulating ideas full of potential.
They hypothesised that the broken circular economy could be fixed if the three market failures were address - strengthen 2nd life markets to create demand for recovered content; build collection around 2nd life market needs; and design for 2nd life.
The conversation suddenly got serious - could we?
Welcome to The Plastics Circle - the home of innovation, entrepreneurship, collaboration and communication, and the perfect partner for plastic circular economy.