A Scientist, a CEO, a Strategic Manager and an Entrepreneur walk into a bar…
What happens next is life changing.
Politely declining the offered straws, they find themselves in animated conversation about the paradox of plastic: its versatility and indispensability versus the horrific impacts of its unmanaged waste.
Warming to their theme, they discuss the plastic Circular Economy – and the market failures that continue to impede it.
In heated agreement, they cite poor design that makes recovery unviable; and uncertain collection practices that make recovered plastic so difficult for brands to access.
If only there was a way to help business understand - and so manage - the impacts of their packaging decisions...
If only there was a way to get plastic out of the environment and back into circulation…
The entrepreneur stands up: I've got an idea!
The Plastics Circle
We help businesses achieve their plastic impact reduction committments -
turning the pain of compliance into real competitive advantage.
We have knowledge, passion, practical experience, and a grand vision:
A world where the use of plastic causes no harm.
Meet the founders
Trish, Ben, Murray and Gillian.
A sum of professional experience of more than a century -
one quarter of which has been dedicated to circular economy.
Collectively, we are Scientists, Advisors, Collaborators, Creatives, Entrepreneurs and Innovators.
And your perfect partners in plastic circular economy.